Profiled m-advertising framework for consumer advertising

Abstract

Mobile advertising and profiled advertising has become major discussion topics recently. With the development of the mobile technology in the late 2000's many e-business organizations trying to combine latest mobile technologies with customer profiling in order to enhance the reachability of their product information to the target market. This paper briefly explains potential mechanism to enhance the mobile advertising by improving the existing user profile methods. The main goal of this research is to introduce a novel user profiling mechanism that can be used to improve the productivity of mobile advertising system. The proposed system is capable of providing additional information such as video, audio, etc. about advertisements to the user and providesprofile based and proximity suggestions.