Introducing a high-tech mastectomy bra to Sri Lankan market

Abstract

The breast cancer is the most common cancer in the world. Mastectomy bra is the recommended bra for the breast cancer affected patient after the surgery to meet her all psychological needs . The scope of the study was to identify the current market for mastectomy bra in Sri Lanka and discuss the importance of targeting it by applying the combination of eco and High-Tech concepts. Through questionnaire survey and interviews, the lingerie needs of breast cancer affected patient as well as the way of meeting them via a mastectomy bra which can be utilized the essence of ayurvedic treatments was identified. The requirements of the consumer, current market and the market gap were identified. Silver has the properties of breast cancer healing and the pure natural silver plated X- static yarn can be used instead of Silver. The study has proposed the X-static yarns to develop mastectomy bra to meet the consumer’s requirements in Sri Lankan market. Result shows that there is a good potential of developing fabric and bra cups using X-static yarn in Sri Lankan market to meet the post-surgery lingerie requirement.