Process of causing influences on fashion of costumes

Abstract

Textile industry in Sri Lanka makes a massive contribution to her economy. As it is largely compromised of ready-made garment productions, fashion designing, the essential component that plays a pivotal role in the industry, deserves a careful and comprehensive study. Creating new fashions is the key to the product development in the textile industry. A new creation would not simply become a fashion unless it conforms to some underlying theories which are expected to be brought to light through this research. Using the Grounded Theory Methodology it attempts to analyse some aspects of its spectrum, such as ‘how a fashion influences the wearer’, ‘what makes a fashion popular’ and ‘what psychological, economical and social forces give rise to new trends and creations’.

Several such theories have been ascertained and the possibility of their modification as to the practicability in the future application to the product development of the fashion industry has been discussed. The apex assertion of this exploration is that,

‘The adaptation of costumes in Sri Lanka is not oriented towards environment but to the task expected with the dress’

This fact should be taken into consideration in future development planning in fashion industry of Sri Lanka.