Investigating the design process of traditional costume penetrating a niche market

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dc.contributor.authorBhagya, KPN
dc.contributor.authorKarunaratne, PVM
dc.contributor.authorRanathunga, GM
dc.contributor.authorRanaweera, HRAT
dc.date.accessioned2024-07-22T09:21:11Z
dc.date.available2024-07-22T09:21:11Z
dc.date.issued2023
dc.description.abstractThe design process defines each market segment in the apparel sector. Traditional costumes of Sri Lanka gained a long historical and cultural demand among Sri Lankan consumers. The most demanding costumes are "Nilame" costumes (male costume) and "Ohoriya" (female costume). This research identifies that traditional costume has become an emerging and demanding market segment today. The market segment is evident in Sri Lanka's suburbs in Colombo, Kandy, Galle, Rathnapura, and Kurunegala. The researcher predicts that the market meets niche market parametersen_US
dc.identifier.conferenceERU Symposium - 2023en_US
dc.identifier.departmentDepartment of Textile and Apparel Engineeringen_US
dc.identifier.doihttps://doi.org/10.31705/ERU.2023.1en_US
dc.identifier.emailbhagyakpn.23@uom.lken_US
dc.identifier.emailvirajinik@uom.lken_US
dc.identifier.emailgayathrir@uom.lken_US
dc.identifier.emailachinir@uom.lken_US
dc.identifier.facultyEngineeringen_US
dc.identifier.pgnospp. 4-5en_US
dc.identifier.placeSri Lankaen_US
dc.identifier.proceedingProceedings of the ERU Symposium 2023en_US
dc.identifier.urihttp://dl.lib.uom.lk/handle/123/22602
dc.identifier.year2023en_US
dc.language.isoenen_US
dc.publisherEngineering Research Uniten_US
dc.subjectDesign Processen_US
dc.subjectTraditional costumeen_US
dc.subjectNiche marketen_US
dc.subjectConsumersen_US
dc.subjectcultureen_US
dc.titleInvestigating the design process of traditional costume penetrating a niche marketen_US
dc.typeConference-Extended-Abstracten_US

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