Effect of non-work related internet usage on stimulating employee creativity in the software industry

Abstract

This study investigates the effect of non-work related Internet usage on stimulating employee creativity in the software industry. Drawing from past literature this research proposes six dimensions for measuring creativity stimulation, which include: accessibility to information, intrinsic motivation to execute ideas, curiosity and exploration, independent thinking, collaboration and breaking down technical barriers. A survey was conducted through distribution of a research questionnaire among a stratified random sample of knowledge workers employed in the software industry. The findings of the research were partially consistent with the initial predictions which stated a positive effect of non-work related Internet usage on creativity stimulation. In addition, the research results also provided an exploratory view on the nature of employees’ non-work related Internet usage.