Browsing by Author "Wijekoon, A"
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- item: Conference-Full-textERP implementation – overcoming issues linked with the procurement process(Business Research Unit (BRU), 2024) Hettiarachchi, M.; Wijekoon, A; Weerasooriya, D; Thennakoon, I; Sirirathna, S; Hiripitiya, TThis research aims to identify issues faced by an Enterprise Resource Planning (ERP) vendor in implementing an ERP system at a client company and to propose solutions. These issues have been a barrier to reengineering the procurement process and integrating it with the ERP system. The main issue encountered during the implementation was the absence of unique item identification for goods which impacted the entire procurement process. To address this critical issue, a comprehensive hierarchical item identification system was devised, introducing four levels for categorization and unique identification. Further, to streamline the procurement process, a user manual was developed. This user manual offers clear and concise guidance on utilizing various forms related to procurement, ensuring accurate and error-free data input and retrieval. This research emphasizes the critical role of a systematic item identification system and an integrated ERP system in enhancing procurement processes, promoting efficiency, and ensuring long-term operational sustainability for the client company.
- item: Article-Full-textIs cues of contagious diseases in advertising a friend or foe?(2021) Ranaweera, A; Wijekoon, AWe are all well aware of how the Covid-19 pandemic has caused devastating economic and social disruptions globally. The pandemic caused serious health, economic, social, business, travel, education, and workplace challenges to almost all the consumers across the world. From a marketing perspective, these challenges have led to dramatic changes in how consumers behave [1], [2]. In fact, Covid-19 pandemic represents one of the most significant environmental changes in modern marketing history [3]. Thus, understanding the changes in consumer behavior is critically important to marketers going forward. Given this background, this proposed research seeks to examine the impact of Covid-19 on consumer behavior, in particular consumers’ impulsive buying behavior, hoarding behavior, and consumers’ intention to recycle. We further predict that consumer’s negative emotions evoked by both visual and written cues of contagious disease in advertisements will act as a mediator on this relationship. We further predict that individual differences in perceived vulnerability to infectious disease will moderate the contagious disease cue effect on the predicted relationships.