Browsing by Author "Seneviratne, BLD"

Now showing 1 - 3 of 3

item: Conference-Full-text
How does personalization of the products affect consumers’ attitudes toward the product
(Business Research Unit (BRU), 2024) Herath, HMDC; Seneviratne, BLD
In the present marketing landscape, brands are competing for attention, and companies are eager to build closer relationships with their consumers. This study extends the scope of personalization by deeply embedding consumers into the core of the products they engage with, enhancing their experience through personalized interactions. The drivers of consumer interest in personalized products and the ways in which personalization shapes overall experiences remain unclear in existing findings, particularly when consumers exhibit unexpected reactions. The research discusses how product personalization affects consumer’s emotions and attitudes toward products, how businesses can effectively utilize product personalization to drive sales growth, and the psychological drivers underlying the influence of product personalization. This approach exceeds the limitations of traditional personalization strategies and unlocks a novel avenue for marketing. Identity engagement is a phenomenon where consumers experience an extreme sense of connection with products that reflect their unique identities. When brands design things that reflect their unique personality, it creates a bond, and this connection is beyond ordinary marketing tricks. This experimental study confirmed that personalized products convey significantly stronger positive attitudes compared to non-personalized products. Identity engagement and product type influence how consumers emotionally engage with and perceive products, shaping their behavior. Personalization is more effective when consumers feel a strong personal connection to the product, allowing marketers to tailor strategies for greater impact and increase their sales. By understanding consumers’ individual interests, brands create a feeling that the consumer belongs to their community, not just their market.
item: Conference-Full-text
Integrated corporate network service architecture for bring your own device (byod) policy
(Information Technology Research Unit, Faculty of Information Technology, University of Moratuwa, Sri Lanka, 2018) Seneviratne, BLD; Senaratne, SA; Wijesiriwardana, CP
As consumerization of Information Technology occurs, Bring-Your-Own-Device (BYOD) policy is becoming increasingly popular in Corporate Mobility, where organizations allow personal devices to access corporate networks and their services. However, unlike the organizationcontrolled devices, the personal devices pose a threat to the organization’s information resources due to relaxing of access policies to be adopted allowing personal devices to access the networks. This becomes increasingly a challenge for medium scale organizations due to their cost reduction initiatives and inability to implement costly security solutions. Thus, we introduce a network solution for successfully implementing BYOD policy of an organization that allows it to gain complete manageability of access to organization resources and implement policy decisions at both network and individual device level. An organization can create groups of BYOD policies and apply those policies to different containers of mobile devices for controlling and managing mobile devices both online as well as offline. Unlike other solutions, our solution enables applying rules based on individual user, groups, divisions, and device at the network access level by identifying the ownership of individual datagrams; yet can be implemented on an existing operational network without disruptions. The solution architecture includes Mobile Device Management Server architecture and network Access Control Service Server architecture. The complete design of the solution and the future directions are presented.
item: Conference-Full-text
What is the effect of supermarket managers’ behavior on food waste?
(Business Research Unit (BRU), 2024) Jayathilake, JPHKE; Seneviratne, BLD; Liyanage, HL
Despite a significant percentage of the world population facing chronic hunger, close to one-third of the food produced within a food supply chain is wasted annually. Predominately visible food waste occurs during harvesting, transportation, and consumption stages. Therefore, the supermarket sector, which contributes to a substantial amount of food waste, remains under-explored in academic research areas. This study employs a quantitative approach, grounded in the theory of planned behavior. The study investigates how food waste behavior is influenced within supermarkets by attitudes, subjective norms, perceived behavioral control, and situational factors. Additionally, the study explores the mediating role of intention within this context. The data were collected from 136 supermarket managers using the survey method and to analyze data multiple regression analysis was employed. The results indicate that Positive attitudes, favorable perceived behavioral control, and favorable intentions are the factors that positively significantly effect on food waste-reducing behavior of supermarket managers. Furthermore, the intention has a mediation effect between the independent variables and the dependent variable (food waste-reducing behavior). Moreover, the study concludes that the attitudes of managers are having a more substantial impact on food waste-reducing behavior rather than perceived behavioral control. The study findings assist top-level management of the supermarkets to identify the critical areas that need to be addressed to reduce food wastage in supermarkets and drive them to make more accurate decisions to minimize food wastage in supermarkets.