Browsing by Author "Samarasinghe, GD"

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item: Conference-Extended-Abstract
Change management in lean implementation: a case study in a local apparel manufacturing group
(2009) Perera, HSC; Abeytunge, ND; Samarasinghe, GD
Apparel industry is the main exporter and the contributor to the Sri Lankan economy. In order to stay competitive in the global market place, one major local apparel manufacturing group adopted lean manufacturing tool for its companies. The study explored how these apparel manufacturing companies managed the change process of transforming to a lean manufacturing culture. The study selected three companies of this group and adopted the case study method for investigating this situation. Based on the findings it developed a theoretical framework to understand how change process should be managed in implementing lean in the local apparel industry.
item: Conference-Full-text
Consumers’ intention to use of the retail service robots: a humanoid perspective
(IEEE, 2023-12-09) Arachchi, HADM; Samarasinghe, GD; Abeysooriya, R; Adikariwattage, V; Hemachandra, K
This study focused on explaining the influence of retail service robots’ (RSR) rapport and social presence on consumer engagement and intention to use in retail. Based on extensive literature review, this study formulated three hypotheses to support the arguments. Quantitative methodology with a survey strategy was undertaken, which had an effective sample size of 300 young consumers. Furthermore, analysis was carried out using Smart partial least squares (PLS)-structural equation modelling. The study finds a significant direct and positive impact of the RSRs’ rapport and social presence on consumer engagement and intention to use in retail. The findings shed the light on improving retail service quality with humanoid based applications.
item: Conference-Abstract
Emotional intelligence, technology strategy and firm’s non-financial performance
(2017) Nanayakkara, SM; Wickramasinghe, V; Samarasinghe, GD
It is necessary to understand, communicate and assimilate technology strategy with business strategies to increase the performance of a business. The literature also supports that successful organisations should adopt emotionally intelligent strategies to reach competitive advantage and sustainable growth. The main objective of the study is to investigate how technology strategy, with the emotional intelligence, affects non-financial performance factors of an organisation, and to investigate whether emotional intelligence moderates the direct relationship between technology strategy and non-financial performance factors of the firm. Accordingly, authors propose a conceptual model, which demonstrates the moderating role of emotional intelligence in the relationship between technology strategy and non-financial performance factors of the firm. Based on pilot study, we have considered internal business process and stakeholder satisfaction as non-financial performance factors. Based on the extensive literature review, this study develops three hypotheses to support the arguments; technology strategy positively influences non-financial performance factors of the firm, emotional intelligence positively influences nonfinancial performance factors of the firm, and emotional intelligence moderates the relationship between technology strategy and nonfinancial performance factors of the firm. Data were collected from 7 organisations listed under the Colombo stock exchange for the pilot study. Multiple linear regression is used to analyze data. The conclusions and practical implications of this study suggest how emotional intelligence can play a moderating role between strategic management of technology and non-financial performance factors which leads to organisational performance.
item: Conference-Abstract
Exploring the effectiveness of search engine optimization tactics for dynamic websites in Sri Lanka
Niranjika, LGHU; Samarasinghe, GD
Visibility of a business, both in online and offline is important to grow businesses. In this modernizing digital era, businesses need to understand the significance of web presence in search engines through Search Engine Optimization (SEO) strategies where it can make better ROI compared to traditional marketing. Therefore, than the international methodical SEO strategies, locally tactics have to optimize singly. The purpose of this study is to explore SEO tactics for dynamic websites in Sri Lankan context & evaluating its effectiveness over international SEO practices in terms of Google.lk. Further, as the methodology survey questionnaire was distributed to 20 SEO experts & 100 internet users who supported to gather the experimental data for www.officestationery.lk web site. The research proceeded with simple random sampling technique and SPSS software used to analyze the data. Based on the SEO checklist it was implemented over the experimental website and proved that content optimization from on-page factors and backlinks from off-page factors are the underlying factors to rank in Google.lk. This also revealed that there is no sense of keep relying on outdated SEO tactics as Meta tags or deep technical factors to rank in search engines. Therefore, for any dynamic website these primitive findings are significantly important to be visible in Google.lk.
item: Article-Abstract
Green decisions: Consumers' environmental beliefs and green purchasing behaviour in Sri Lankan context
(2014-06-30) Samarasinghe, GD
This study elucidates how consumers' environmental knowledge and affect influence green purchasing behaviour in Sri Lanka. A survey research was undertaken with a random sample of 238 consumers. The data analysis revealed that environmental knowledge is not a significant predictor but environmental affect is a significant and weak predictor of green purchase intention. It also discovered that the relationship between environmental affect and actual green purchase behaviour is partially intervened by green product purchase intention. It further illustrates the impact of demographics on the relationship. Further investigation is required to find out what other important factors might influence the green purchase behaviour as shaped by sociocultural environment. Green policy makers can get insights on how to formulate green messages to motivate consumers' green purchase behaviour. It highlights that so called green product knowledge and affect are not powerful predictors of green purchase behaviour in a developing context like Sri Lanka. Copyright
item: Conference-Full-text
Impact of corporate governance on financial innovation: a conceptual framework model
Mahesh, DD; Sinnathamby, V; Kuruppu, GN; Dasanayaka, SWSB; Samarasinghe, GD
This paper presents a conceptual framework that could be applied to the relevant empirical research studies on the relative importance of the concept of corporate governance in order to strengthen the innovative practices in financial services industry. The main data and information for the development of this model is obtained from of the available literature, web sites and supplemented with interviews conducted with key relevant stake holders in financial sector. Thus, this research framework could be utilized to examine the corporate governance and innovation related issues in the other industrial sectors though it has been originally designed for the financial services industry.
item: Conference-Abstract
Impact of emotional intelligence on strategic management of technology and organizational performance in the banking sector in Sri Lanka
Nanayakkara, SM; Wickramasinghe, V; Samarasinghe, GD
This study investigates the impact of the emotional intelligence on strategic management of technology and the organizational performance of the banking industry in Sri Lanka. The factors related to this are comprised of technology strategy, technological capability and technological knowledge management forming strategic management of technology (SMT) construct; experiential emotional intelligence, strategic emotional intelligence forming emotional intelligence (EI) construct; learning and growth, internal business process, stakeholder satisfaction forming organizational performance construct. A review of the literature was conducted to investigate and analyze the existing literature on managing the technology strategically, emotional intelligence and the performance of the organization. This resulted in the conceptual model and the hypotheses. A questionnaire-based survey was conducted drawing a sample of 1200 managers of seventeen banks in the Western Province which were registered under the Colombo Stock Exchange in order to test the conceptual model and the hypotheses. The data analysis was performed using SMART PLS based SEM technique. The study findings indicate that the suggested model achieved an acceptable fit with the data and the suggested hypothetical paths were significant. The findings provide a board picture of the influence of the emotional intelligence on the relationship between SMT and the performance of the organization. The study found that there is a moderating effect of emotional intelligence on the relationship between the strategic management of technology and the performance of the organization in the sector. Furthermore, it was evident that EI is more influential on the mentioned relationship than the well-established facts in the related literature. Based on the findings, the recommendations have been made in order to increase the performance of the Sri Lankan banking industry.
item: Conference-Full-text
Impact of gamification on customer experience and perceived value in the Sri Lankan telecommunication market
(Business Research Unit (BRU), 2024) Samarasinghe, GD; Kuruppu, GN; Sisara, HT; De Silva, S; Gallage, HPS; Campos, PS
The telecommunication services industry has grown rapidly in Sri Lanka over the past few decades. But, for a tiny island nation with a relatively low population figure, the number of active telecommunication service providers operating in the country is considerably high. In the current market situation, no service provider has a competitive edge over technology. Hence, companies take the customer experience very seriously as the perceived value towards the service provider is one of the main deciding factors for a customer when gamification. Thus, this study aims to identify the effect of gamification and customer experience on perceived value in the Sri Lankan Telecommunication market. A representative sample of 200 gamification users was selected and the feedback was collected using a structured questionnaire. Using SPSS 24 software, the characteristics of the sample were analyzed through descriptive statistics, and research objectives were achieved by testing hypotheses using correlation and regression analysis. The results evidenced that the relationships between gamification and perceived value, gamification and customer experience, and customer experience and perceived value have a significant, moderate & 0positive linear relationship. Further, it was found that customer experience provides a significant, partial, and positive impact on gamification and perceived value. The findings of the study help practitioners to uplift the use of gamification in their marketing strategy.
item: Conference-Abstract
The Impact of green attributes on customer loyalty of supermarket outlets in Sri Lanka
(2017) Fernando, V; Abeysekara, N; Samarasinghe, GD; Kuruppu, GN
Despite environmental concern and positive attitude of customers towards sustainability and green products, market share of green products remains confined which is considered as green purchase inconsistency’ of ‘green attitude behavior gap’. Therefore, the objectives of this research study are: to identify whether the supermarket outlets in Sri Lanka possess green attributes, to what extent, to describe the present level of customer loyalty towards super market outlets and finally, to explain the relationship between green attributes of supermarket outlets in Sri Lanka and customer loyalty of the outlets. Data was collected through a structured questionnaire from 198 customers who came to selected supermarkets in Colombo district. The data was analyzed through the descriptive statistics and inferential analysis. The findings of the study revealed that Green Attributes of the supermarkets are not at a satisfactory level to achieve the customer loyalty and hence very low customer loyalty towards Sri Lankan supermarket. Further, attributes such as green products, eco branding and green price of the product have positive relationship with customer Loyalty. These attributes that it needs to improve further in order to develop the green concept among Sri Lankan customers.
item: Conference-Full-text
Impact of project environmental factors on non-financial performance of software projects in Sri Lanka
(Business Research Unit (BRU), 2024) Bandara, WKDP; Suwandaarachchi, CM; Samarasinghe, GD
In most projects, project managers believe project success is a matter of meeting the outcome of a few criteria. Mainly project budget, project schedule, project performance, and end-user satisfaction. The goal of project performance is to improve the project's success. In software projects, not only financial factors; there are several non-financial performance aspects that can have a significant impact on overall project success. Further, elements in the project environment can have a significant impact on the project's performance. This research examines the influence of project environmental factors on non-financial project performance in the Sri Lankan software industry. This study presents a comprehensive analysis of the impact of project environmental factors on non-financial project performance in software projects while investigating the mediating effect of strategic decision-making relating to the Sri Lankan software industry. This research is based on a Descriptive Research Design and uses a Quantitative Correlational Research Approach. Data collection is done through the Mono Method. The research employs surveys as the primary data collection method, utilizing questionnaires to gather information from over 150 project team members across various professional areas and levels in software project teams. All participants will receive the same set of questions, and data will be collected through both email and direct contact. Additionally, secondary data was sourced from journal articles, blogs, publications, websites, and government reports. Gathered data examined via Statistical Package for Social Science Software to find the relationship between independent variables, dependent variables, and mediating variables denoted under the conceptual framework and hypothesis of this research study. A systematic review of the literature draws a multidisciplinary approach to build the foundation, addressing the key project environmental dimensions and project non-financial performance factors addressing the mediating effect of strategic decision-making. Findings from diversified sources in this study emphasize the importance of strategic decision-making and aligning project environments with goals for sustainable success.
item: Conference-Full-text
In Search of green-based sustainable competitiveness and green transformational leadership in small and medium-sized hotel firms: a case in south Asian context
(Business Research Unit (BRU), 2024) Samarasinghe, GD; Kuruppu, GN; Jayalath, JPWH; Abeysekara, N; Gallage, S; Campos, PS
The global hotel industry, including Sri Lanka, has embraced green initiatives for more than two decades to sustain a competitive edge. However, environmental commitment varies by organizational capabilities, resources, and target markets, leading to differences in individual hotel competitiveness. In this context, it is significant to understand what is meant by green initiatives and their sustainable competitiveness from the Sri Lankan hoteliers’ perspectives as green can have multiple interpretations and perceptions from the specific organizational culture of a hotel. In this context, the concept of transformational leadership also cannot be ignored. Presently, there is a scarcity of empirical research that explores what is meant by going green from a transformational leadership perspective and what matters in achieving green-based competitiveness that offers both financial and non-financial performance advantages to hotel firms in the Sri Lankan context. In order to fill this void in empirical literature in the Sri Lankan context, the study explored various meanings attached to green-based sustainable competitiveness from a means-and-ends perspective as it relates to transformational leadership in the hotel industry by drawing a purposive sample and undertaking qualitative interviews with the hotel industry professionals. The qualitative data narratives were analyzed thematically, which resulted in a unique set of competitive themes in green initiatives, which highlighted lean culture, stakeholder relationships, and continuous innovations as an organizational orchestration dimension while guilt culture and religiosity as customer orchestrations dimension of competitive advantage in green strategy in the industry. More importantly, the effect of Green Transformational Leadership can be seen in the better, Green-based sustainable competitiveness in the SME sector. The study sheds interesting insights and implications for the hotel industry.
item: Conference-Full-text
Influence of web-based hedonic stimuli to emerge impulse purchasing decisions in fashion retail sector – an S-O-R model-based customer biometric analysis
(Business Research Unit (BRU), 2024) Nisansala, KTD; Samarasinghe, GD; Mudalige, DM
Customer biometrics such as blood pressure, pulse rate, and eye movement can be recognized as significant indicators engaged with impulse purchasing decision-making in fashion retail websites due to numerous web-based hedonic stimuli. There is an empirical gap that was recognized as relevant to existing studies performed under the respective areas of the research. This resulted in understanding the research problem as “there is a lack of the existing empirical studies relevant to the fashion retail sector on impulse purchasing decisions based on web-based hedonic stimuli addressing customer biometrics” and the conceptual framework has been developed under the S-O-R model to resolve the research problem identified under stimuli – response principle. The research was conducted as a pilot exploratory study to obtain a basic understanding of how customer biometrics indicate impulse purchasing decisions based on different appearances of web-based hedonic stimuli under five (05) participants representing both Generation Y and Z based on judgmental sampling. Participants were tested for 10 minutes each by displaying three (03) websites categorized under three levels of richness and tracked eye movements by using an online eye tracking software. The pulse and blood pressure were measured too before and after the sessions of each participant. The results of eye tracking were thematically analyzed and concluded as different web-based hedonic stimuli lead to impulse purchasing decisions in the fashion retail sector reflecting factors such as image and graphic use, color use representing “perceived enjoyment (PE)” and navigational flexibility of websites representing “perceived ease of use (PEU)” according to the Technology Acceptance Model (TAM). The study opened the gates to conduct future research to identify reasons why the blood pressure and pulse rate of web visitors decrease in short web surfing periods when into impulse purchasing decision-making.
item: Conference-Abstract
Key success factors leading to business growth of micro level apparel manufactures in Gampaha district
(2016-10-05) Jinadasa, DK; Perera, HSC; Samarasinghe, GD
Micro level apparel industry came into operations in Gampaha district of Sri Lanka after the open economy. It began with parallel to establishing free trade zones in Sri Lanka. Some of them are growing and climbing in industry scale ladder and others have to shut down their businesses even though there are several favorable factors for the growth. The growth and survivability of them has become questionable. Even though there is some research carried out to identify challenges and success factors faced by micro businesses in Sri Lanka there is no research that has been conducted to investigate key success factors of micro level apparel manufacturers particularly to Gampaha district. Hence there is a clear knowledge gap existing and filling this knowledge gap to a significant extent has become the problem of this study. The objectives of the study were to identify the key success factors leading to business growth of the micro level entrepreneurs in the apparel industry of Gampaha District, determine the relationship between the key success factors and their business growth, and provide recommendations to ensure the growth of them. In the conceptual model three factors were identified as key to success. They were management of financial issues, market orientation and entrepreneurial skills. Using a list of micro level apparel industry entrepreneurs, a sample of 100 were randomly selected to cover all 13 district secretariat divisions of the district. A structured questionnaire was used to collect data. The reliability and validity of the measurements were verified using Cronbach’s alpha and exploratory factor analysis respectively. Descriptive statistics, regression and one-way ANOVA were used to analyze data.It was found that the micro level apparel entrepreneurs in the Gampaha District encountered problems in management of financial issues and market orientation. It was also found that management of financial issues significantly affected their business growth. To conclude it has been recommended to provide increased access to capital and financial management skills to the micro level entrepreneurs in order to improve their business growth. Further it suggested that programmes to be carried out to improve their market orientation which leads to their business growth.
item: Article-Abstract
Managing Service contract and service quality : a case from telecommunication industry.
(2021) Mihiranga, UKP; Samarasinghe, GD; Kuruppu, GN
Outsourcing plays a major role in Sri Lankan telecommunication industry by targeting cost reduction and task specialization to get the competitive advantage over rivalries. Managed Services is one of the most important type of outsourcing which can be predominantly seen in telecommunication industry in the Sri Lankan context. Operation and maintenance cost of the network elements takes a huge portion of the total OPEX and there is a trend of outsourcing them to vendor companies for the benefit of the operator. On the other hand the quality of service is utmost important while looking for cost reduction as it is the attractive part of customer engagement within the business environment. But there is trade-off between cost reduction and service quality of the operation. It seems to appear some issues associated with the overall service quality of a Managed Service Contract although the cost of operations is reduced to a certain level. Therefore, it is vital to identify the critical factors which affect the service quality of Managed Service Contract in the Sri Lankan context. The authors have chosen the quantitative deductive approach and the data was gathered from 83 top and middle level managers in the telecommunication sector who are 6 directly engaged with Managed Service Contracts through a questionnaire survey. Both SPSS and Smart PLS software packages were used to carry out the exploratory and confirmatory factors analysis for the initial data refinement and evaluating the overall model respectively. Quantitative data collected via questionnaires were analysed by using inferential techniques such as descriptive statistics and linear regression. The customer relationship and technology transfer of Managed Service Provider have been found as key factors on service quality of Managed Service Contract. Further, it was found that the relationship with the customer was the most critical factor and that there was no reward of technology transfer mechanisms. Hence, the findings of the research can be used by the stakeholders in telecommunication sector to increase the service quality of the Managed Service Contracts.
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Open innovation driven absorptive capacity towards customer functional value creation: a case in the Sri Lankan ICT Sector SMEs
Narangoda, KV; Samarasinghe, GD; Kuruppu, GN
In Sri Lanka Small and Medium Enterprise (SMEs) is the back bone of the economy and contribute more than 50% of GDP. However, Sri Lankan SMEs are lack of innovations and lack of awareness about new trends and global markets. To compete with global markets, SMEs need to access to outside knowledge as well as Innovations. Open Innovation (OI) driven Absorptive Capacity is one of a key concept that SMEs can adopt in order to grow their business to global level. This paper explores how Open Innovation driven absorptive capacity can contribute to customer value creation in terms of functional value aspect. The paper also examines how Technological Turbulence, Market Turbulence and Competitive Intensity influence the relationship between Open Innovation Driven Absorptive Capacity and Functional value to the customer. The study is focus on ICT based SME firms which operates within the Western Province and the study is draw upon 60 ICT SMEs as the sample. Data collection has been carried out using 5 Likert Scale questionnaires. 2 different questionnaires send through Google Forms to Top Manager and 3 Customers who uses their products/services. For the Data analysis this study used SmartPLS and IBM SPSS software. The results indicated that there is no relationship between Open Innovation driven absorptive capacity and functional value to customer. In addition to that the results highlighted that technological turbulence, market turbulence has no influence between Open Innovation Driven Absorptive Capacity and functional value to customer. But competitive intensity has an influence between Open Innovation Driven Absorptive Capacity and functional value to customer. This study provides implications for industry experts and policy makers to think about invest on innovations and recommended the importance of acquire right combination of external knowledge to create a value to the customer.
item: Conference-Abstract
Open innovation driven absorptive capacity towards customer functional value creation: a case in the Sri Lankan ICT sector SMEs
Narangoda, KV; Samarasinghe, GD; Kuruppu, GN
In Sri Lanka Small and Medium Enterprise (SMEs) is the back bone of the economy and contribute more than 50% of GDP. However, Sri Lankan SMEs are lack of innovations and lack of awareness about new trends and global markets. To compete with global markets, SMEs need to access to outside knowledge as well as Innovations. Open Innovation (OI) driven Absorptive Capacity is one of a key concept that SMEs can adopt in order to grow their business to global level. This paper explores how Open Innovation driven absorptive capacity can contribute to customer value creation in terms of functional value aspect. The paper also examines how Technological Turbulence, Market Turbulence and Competitive Intensity influence the relationship between Open Innovation Driven Absorptive Capacity and Functional value to the customer. The study is focus on ICT based SME firms which operates within the Western Province and the study is draw upon 60 ICT SMEs as the sample. Data collection has been carried out using 5 Likert Scale questionnaires. 2 different questionnaires send through Google Forms to Top Manager and 3 Customers who uses their products/services. For the Data analysis this study used SmartPLS and IBM SPSS software. The results indicated that there is no relationship between Open Innovation driven absorptive capacity and functional value to customer. In addition to that the results highlighted that technological turbulence, market turbulence has no influence between Open Innovation Driven Absorptive Capacity and functional value to customer. But competitive intensity has an influence between Open Innovation Driven Absorptive Capacity and functional value to customer. This study provides implications for industry experts and policy makers to think about invest on innovations and recommended the importance of acquire right combination of external knowledge to create a value to the customer.
item: Conference-Full-text
Open innovation practices in Sri Lankan tech-startups: a pilot study
(Faculty of Information Technology, University of Moratuwa., 2021-12) Samarasinghe, NP; Sandanayake, TC; Samarasinghe, GD; Ganegoda, GU; Mahadewa, KT
Tech-startups are vital entities in a business context, which are contributing to the economic and social development of a country. Tech-startups are identified as a booming industry segment in Sri Lanka that involves innovative solution development. Innovativeness is an unavoidable concept in today's business world because innovativeness has become a competitive advantage in each industry. In terms of innovations, there are open and closed innovations. Open innovation is the most attentive topic in the innovation field and in the global context also this field is still emerging. The open innovation perspective in the Sri Lankan context is having much more avenues to explore within many industries. This pilot study is completely focused on identifying the open innovation practices in the Sri Lankan tech-startups; to get an understanding of the current situation of Sri Lankan tech-startups in open innovation perspective. The study was conducted to do a situational analysis of open innovation practices while interviewing the key personalities of Sri Lankan tech-startups including CEOs, founders and co-founders of the tech-startups. The interviews were conducted in distance mode and each interview has taken 20 to 25 minutes. As a pilot study, the findings were really interesting and the findings of the study will be used in future studies for the uplifting the open innovation practices in Sri Lankan tech-startup culture.
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Organizational resilience in the face of disruptive forces: a model for building robustness of firms in financial services sector
(2020-10-27) Karunarathna, WKS; Mahesh, DD; Dasanayaka, SWSB; Samarasinghe, GD
Highly dynamic and turbulent business environments of today demand almost all the organizations in the world to be more resilient than ever before. Resilience has become the new buzzword in today’s world, with the advent of various disruptive forces and suddenly emerged pandemics, such as COVID-19. Among the industrial sectors that are destined to be under the pressure of those disruptions, health services sector and financial services sector are of utmost importance. Therefore, organizations need to be more robust or resilient and in order to do so, they have to formulate appropriate corporate and business strategies after identifying the drivers or sources contributing towards the emergence of the resilience in an organizational context. Based on the prevailing theoretical underpinnings from prior literature sources, this paper proposes a conceptual framework to further understand the antecedents of organizational resilience in order to enhance the overall business performance of the firms in the financial services industry in Sri Lanka. In this conceptual model, sources of organizational resilience are classified as resilient leadership, resilient organizational culture, adaptation capacity, organizational capacity and managerial capabilities. The proposed organizational resilience conceptual framework will also pave the way for various theoretical and empirical implications.
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Proceedings of the 5th International Conference on Business Research -2022 [Pre Text]
(2022) Samarasinghe, GD
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Role of strategic emotional intelligence on technological capability, technological knowledge management and organisational learning & growth
(IEEE, 2018-05) Nanayakkara, SM; Wickramasinghe, V; Samarasinghe, GD; Chathuranga, D
Throughout the years researches and practitioners have proved that the technology can play a significant role in gaining competitive advantage. However, despite superior technology, organizations may fail to successfully compete in the market place. One of the important factors to success for a technology aimed organization is the capability to learn and maintain knowledge and this involves the conversion of data into information. A company’s technological capability is developed over time and accumulated throughout its experience. When a business generates its technological capability, it invests considerable resources in research and development (R&D), which incorporates the development of unique products, the accumulation of knowledge stores, and the training of technical personnel. Emotional Intelligence (EI) has been identified as an important factor for corporate success. This study aims to investigate the moderating impact of strategic emotional intelligence i.e. Understanding Emotions (Self and Others), Managing Emotions (Self and Others), and Social Skills on technological capability and technological knowledge management towards enhancing the learning & growth of an organization. Based on the extensive literature review, this study develops five hypotheses to support the arguments. An empirical study with a questionnaire, was conducted on all banks which were registered under Colombo stock exchange in Sri Lanka in order to collect data. Structural equation modelling (SEM) is used to analyse data and the moderation effect has been tested using SMART PLS based Structural Equation Modelling. Study concludes a positive influence of Strategic EI towards organizational learning and growth and how Strategic EI moderates the relationship between technological capability, technological knowledge management and the learning & growth of an Organization.