Browsing by Author "Kuruppu, GN"

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item: Conference-Full-text
Impact of corporate governance on financial innovation: a conceptual framework model
Mahesh, DD; Sinnathamby, V; Kuruppu, GN; Dasanayaka, SWSB; Samarasinghe, GD
This paper presents a conceptual framework that could be applied to the relevant empirical research studies on the relative importance of the concept of corporate governance in order to strengthen the innovative practices in financial services industry. The main data and information for the development of this model is obtained from of the available literature, web sites and supplemented with interviews conducted with key relevant stake holders in financial sector. Thus, this research framework could be utilized to examine the corporate governance and innovation related issues in the other industrial sectors though it has been originally designed for the financial services industry.
item: Conference-Full-text
Impact of gamification on customer experience and perceived value in the Sri Lankan telecommunication market
(Business Research Unit (BRU), 2024) Samarasinghe, GD; Kuruppu, GN; Sisara, HT; De Silva, S; Gallage, HPS; Campos, PS
The telecommunication services industry has grown rapidly in Sri Lanka over the past few decades. But, for a tiny island nation with a relatively low population figure, the number of active telecommunication service providers operating in the country is considerably high. In the current market situation, no service provider has a competitive edge over technology. Hence, companies take the customer experience very seriously as the perceived value towards the service provider is one of the main deciding factors for a customer when gamification. Thus, this study aims to identify the effect of gamification and customer experience on perceived value in the Sri Lankan Telecommunication market. A representative sample of 200 gamification users was selected and the feedback was collected using a structured questionnaire. Using SPSS 24 software, the characteristics of the sample were analyzed through descriptive statistics, and research objectives were achieved by testing hypotheses using correlation and regression analysis. The results evidenced that the relationships between gamification and perceived value, gamification and customer experience, and customer experience and perceived value have a significant, moderate & 0positive linear relationship. Further, it was found that customer experience provides a significant, partial, and positive impact on gamification and perceived value. The findings of the study help practitioners to uplift the use of gamification in their marketing strategy.
item: Conference-Abstract
The Impact of green attributes on customer loyalty of supermarket outlets in Sri Lanka
(2017) Fernando, V; Abeysekara, N; Samarasinghe, GD; Kuruppu, GN
Despite environmental concern and positive attitude of customers towards sustainability and green products, market share of green products remains confined which is considered as green purchase inconsistency’ of ‘green attitude behavior gap’. Therefore, the objectives of this research study are: to identify whether the supermarket outlets in Sri Lanka possess green attributes, to what extent, to describe the present level of customer loyalty towards super market outlets and finally, to explain the relationship between green attributes of supermarket outlets in Sri Lanka and customer loyalty of the outlets. Data was collected through a structured questionnaire from 198 customers who came to selected supermarkets in Colombo district. The data was analyzed through the descriptive statistics and inferential analysis. The findings of the study revealed that Green Attributes of the supermarkets are not at a satisfactory level to achieve the customer loyalty and hence very low customer loyalty towards Sri Lankan supermarket. Further, attributes such as green products, eco branding and green price of the product have positive relationship with customer Loyalty. These attributes that it needs to improve further in order to develop the green concept among Sri Lankan customers.
item: Conference-Full-text
In Search of green-based sustainable competitiveness and green transformational leadership in small and medium-sized hotel firms: a case in south Asian context
(Business Research Unit (BRU), 2024) Samarasinghe, GD; Kuruppu, GN; Jayalath, JPWH; Abeysekara, N; Gallage, S; Campos, PS
The global hotel industry, including Sri Lanka, has embraced green initiatives for more than two decades to sustain a competitive edge. However, environmental commitment varies by organizational capabilities, resources, and target markets, leading to differences in individual hotel competitiveness. In this context, it is significant to understand what is meant by green initiatives and their sustainable competitiveness from the Sri Lankan hoteliers’ perspectives as green can have multiple interpretations and perceptions from the specific organizational culture of a hotel. In this context, the concept of transformational leadership also cannot be ignored. Presently, there is a scarcity of empirical research that explores what is meant by going green from a transformational leadership perspective and what matters in achieving green-based competitiveness that offers both financial and non-financial performance advantages to hotel firms in the Sri Lankan context. In order to fill this void in empirical literature in the Sri Lankan context, the study explored various meanings attached to green-based sustainable competitiveness from a means-and-ends perspective as it relates to transformational leadership in the hotel industry by drawing a purposive sample and undertaking qualitative interviews with the hotel industry professionals. The qualitative data narratives were analyzed thematically, which resulted in a unique set of competitive themes in green initiatives, which highlighted lean culture, stakeholder relationships, and continuous innovations as an organizational orchestration dimension while guilt culture and religiosity as customer orchestrations dimension of competitive advantage in green strategy in the industry. More importantly, the effect of Green Transformational Leadership can be seen in the better, Green-based sustainable competitiveness in the SME sector. The study sheds interesting insights and implications for the hotel industry.
item: Article-Abstract
Managing Service contract and service quality : a case from telecommunication industry.
(2021) Mihiranga, UKP; Samarasinghe, GD; Kuruppu, GN
Outsourcing plays a major role in Sri Lankan telecommunication industry by targeting cost reduction and task specialization to get the competitive advantage over rivalries. Managed Services is one of the most important type of outsourcing which can be predominantly seen in telecommunication industry in the Sri Lankan context. Operation and maintenance cost of the network elements takes a huge portion of the total OPEX and there is a trend of outsourcing them to vendor companies for the benefit of the operator. On the other hand the quality of service is utmost important while looking for cost reduction as it is the attractive part of customer engagement within the business environment. But there is trade-off between cost reduction and service quality of the operation. It seems to appear some issues associated with the overall service quality of a Managed Service Contract although the cost of operations is reduced to a certain level. Therefore, it is vital to identify the critical factors which affect the service quality of Managed Service Contract in the Sri Lankan context. The authors have chosen the quantitative deductive approach and the data was gathered from 83 top and middle level managers in the telecommunication sector who are 6 directly engaged with Managed Service Contracts through a questionnaire survey. Both SPSS and Smart PLS software packages were used to carry out the exploratory and confirmatory factors analysis for the initial data refinement and evaluating the overall model respectively. Quantitative data collected via questionnaires were analysed by using inferential techniques such as descriptive statistics and linear regression. The customer relationship and technology transfer of Managed Service Provider have been found as key factors on service quality of Managed Service Contract. Further, it was found that the relationship with the customer was the most critical factor and that there was no reward of technology transfer mechanisms. Hence, the findings of the research can be used by the stakeholders in telecommunication sector to increase the service quality of the Managed Service Contracts.
item: Conference-Abstract
Open innovation driven absorptive capacity towards customer functional value creation: a case in the Sri Lankan ICT Sector SMEs
Narangoda, KV; Samarasinghe, GD; Kuruppu, GN
In Sri Lanka Small and Medium Enterprise (SMEs) is the back bone of the economy and contribute more than 50% of GDP. However, Sri Lankan SMEs are lack of innovations and lack of awareness about new trends and global markets. To compete with global markets, SMEs need to access to outside knowledge as well as Innovations. Open Innovation (OI) driven Absorptive Capacity is one of a key concept that SMEs can adopt in order to grow their business to global level. This paper explores how Open Innovation driven absorptive capacity can contribute to customer value creation in terms of functional value aspect. The paper also examines how Technological Turbulence, Market Turbulence and Competitive Intensity influence the relationship between Open Innovation Driven Absorptive Capacity and Functional value to the customer. The study is focus on ICT based SME firms which operates within the Western Province and the study is draw upon 60 ICT SMEs as the sample. Data collection has been carried out using 5 Likert Scale questionnaires. 2 different questionnaires send through Google Forms to Top Manager and 3 Customers who uses their products/services. For the Data analysis this study used SmartPLS and IBM SPSS software. The results indicated that there is no relationship between Open Innovation driven absorptive capacity and functional value to customer. In addition to that the results highlighted that technological turbulence, market turbulence has no influence between Open Innovation Driven Absorptive Capacity and functional value to customer. But competitive intensity has an influence between Open Innovation Driven Absorptive Capacity and functional value to customer. This study provides implications for industry experts and policy makers to think about invest on innovations and recommended the importance of acquire right combination of external knowledge to create a value to the customer.
item: Conference-Abstract
Open innovation driven absorptive capacity towards customer functional value creation: a case in the Sri Lankan ICT sector SMEs
Narangoda, KV; Samarasinghe, GD; Kuruppu, GN
In Sri Lanka Small and Medium Enterprise (SMEs) is the back bone of the economy and contribute more than 50% of GDP. However, Sri Lankan SMEs are lack of innovations and lack of awareness about new trends and global markets. To compete with global markets, SMEs need to access to outside knowledge as well as Innovations. Open Innovation (OI) driven Absorptive Capacity is one of a key concept that SMEs can adopt in order to grow their business to global level. This paper explores how Open Innovation driven absorptive capacity can contribute to customer value creation in terms of functional value aspect. The paper also examines how Technological Turbulence, Market Turbulence and Competitive Intensity influence the relationship between Open Innovation Driven Absorptive Capacity and Functional value to the customer. The study is focus on ICT based SME firms which operates within the Western Province and the study is draw upon 60 ICT SMEs as the sample. Data collection has been carried out using 5 Likert Scale questionnaires. 2 different questionnaires send through Google Forms to Top Manager and 3 Customers who uses their products/services. For the Data analysis this study used SmartPLS and IBM SPSS software. The results indicated that there is no relationship between Open Innovation driven absorptive capacity and functional value to customer. In addition to that the results highlighted that technological turbulence, market turbulence has no influence between Open Innovation Driven Absorptive Capacity and functional value to customer. But competitive intensity has an influence between Open Innovation Driven Absorptive Capacity and functional value to customer. This study provides implications for industry experts and policy makers to think about invest on innovations and recommended the importance of acquire right combination of external knowledge to create a value to the customer.
item: Conference-Abstract
Towards an effective entrepreneurial ecosystem in higher education: experience of a South Asian technological university
Samarasinghe, GD; Mudalige, DM; Kuruppu, GN; Samarasiri, NC
Higher education systems of South Asian countries especially the Engineering education focus more on technological knowledge development than entrepreneurial attitude and skills development. However, by introducing reforms into the existing university system to promote entrepreneurial ecosystems, a few technological universities have attempted this in the recent past in emerging economies. In addressing important issue, University of Moratuwa, the premier technological university in Sri Lanka, launched certain entrepreneurial initiatives to promote the entrepreneurial capabilities of its Engineering undergraduates in the recent past. However, the perceived effect of this phenomenon on various stakeholders of the university is not yet explored. In order to address this empirical gap, the present study aimed at investigating stakeholders' attitudes towards effectiveness of these initiatives in enhancing entrepreneurial eco-system of the university. On this ground, the study adopted a qualitative in-depth interview with the key stakeholders who was involved in the entrepreneurial eco-system, selected based on purposive sampling. The data was analyzed using thematic analysis using narratives. Thematic analysis of interview data revealed that academic leadership style laid the corner-stone for formally establishing a dynamic entrepreneurial strategy and creating change agents who flourish entrepreneurial eco-system of the university. The analysis also revealed many interesting themes behind the success including how networking and collaborations with external agents fueled the process, role of existing brand image of the university and how structural changes overcame the barriers. These imply that action-oriented, student-centered programs need to be developed prior to institutionalizing entrepreneurship through curriculum changes and alignment of organization structure through strategic leadership and intent. Policy makers could gain insights from this study on how to facilitate entrepreneurship in the university system as knowledgebased entrepreneurs will create societal, technological and economic value for an emerging economy