UoM Conferences

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Browsing UoM Conferences by Acc. Nos "N5174"

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    Consumer perception of the ancient system of gift giving: The head gear of the king Rajasimhe II (1635-1687), Kandyan kindom of Sri Lanka
    Ranathunga, GM
    The concept of the ancient system of gift giving focuses primararily on the function and effect of giving among ancient societies where the market economy did not hold a dominant place. Gift exchanging was gradually replaced by the market economy during the middle ages and the early modern period.The gift giving had been an exclusive and essential historical custom of ancient societies. As it will appear from this essay on gift giving at the Kandyan court of King Rajasimhe II (1635-1687), gifts and favours continued to play an important role in the organisation of power and society. Special emphasis was placed on a gift of Western fashioned headgear from the Dutch to the King Rajasimhe II who ruled the Kadyan Kingdom. It is possible to suggest that Western fashion influenced dress was a sign of political, economic, social stability of Kandyan Kings in their Kingdom. As well, the gift was signifier of the traditional Sinhalese King's perception of fashion. This is a historical study to find out the influence of foreign gifts in changing the King's perception of a royal dress. Social order based on reciprocal relationship has psychological meaning and understanding. The King dressed the headgear at the royal court instead of a golden crown which had been the royal insignia since ancient times. The King wore it in the courtly presence, indicating a deeper affection to the donor. Gift giving tradition can be recognized as the practice of exchanging things with others for mutual benefits, specially for privileges during the Kandyan Kingdom.
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    Generation of more value addition in cinnamon exports: a study based on southern Sri Lanka
    Jayathilaka, AK; Dasanayaka, SWSB
    Sri Lanka is the largest supplier of quality cinnamon to the world spice market Though cinnamon plays a key role in the spice sector, the performance of the overall sector in Sri Lanka has not been up to the expectations over the past years. Sri Lanka ranks well below other countries in value-added cinnamon exports to the world market Other competitor countries make huge profits by adding value to cinnamon exported from Sri Lanka, while Sri Lanka is losing profit due to exporting mostly raw cinnamon. In this context, this research project is designed to explore the possibilities to generate more value addition through cinnamon exports based on a case study in southern Sri Lanka. The research methodology consists of situational analysis, focus group interviews, and an in-depth questionnaire survey. The survey was carried out to gather data from 130 sample respondents mainly covering the various actors and agents in the whole cinnamon supply chain in southern Sri Lanka. The findings of this study show that the main obstacles to generate more value addition in cinnamon exports are lack of proper policies, incentives and strategies in the areas of marketing, finance, quality, technology management and product innovation. The methodology used and the policies recommended can apply to other cinnamon exporting countries as well. The social and managerial implications of the findings and policies of this study may be important to many apex bodies and other players in the cinnamon supply chain.
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    Introducing novel printing techniques to antler fabric printers Pvt. Ltd, Sri Lanka: a case study
    Karunarathne, PVW; Senevirathne, BMLS
    Screen printing and embellishments are used as an aesthetic improvement and value addition in the global apparel industry. Value adding in Apparel Industry plays a pivotal role in bringing foreign exchange to the country’s economy. In the global fashion industry, new aspects of value additions are emerging as trends among the consumers. The objectives of the study are focused on three major areas. First is to investigate the existing portfolio of garment printing and value addition in Antler Fabric Printers Pvt Ltd, which is one of the leading garment value addition firms in Sri Lanka. Second is to find out the orientation of the mentioned printing firm with global customer garment value addition and printing trends for Spring-summer 2020 and Autumn-Winter 2019 seasons and finally to apply existing capabilities to match with trends focusing on main areas of value addition (batik effect, sequins and embellishments). The study was carried out at Antler Fabric Printers. A questionnaire based on the methods, on site observations and experimental studies were carried out.
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    An investigative study of the androgynous fashion concept and its impact on the Sri Lankan fashion market
    Ranathunga, GM; Uralagamage, SR
    Androgynous fashion is a concept prevailing among gender stereotypes by combining masculine and feminine identity together as a fusion. With the acceptance of gender expressions, postmodern western cultures are likely to show flexibility towards androgyny. The concept has been there since the 1920's and has emerged occasionally throughout the history of fashion, recently, the trend has taken over the world fashion industry by making fashion gender less.
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    Mediating effect of consumer behavior on the intention of self generation and energy conservation in Sri Lanka
    Jayaratne, W; Dasanayaka, SWSB; Mudalige, D
    This paper explores the mediating effect of subjective norms and perceived behavioral control of consumers on running their generators under the selfgeneration scheme of the Ceylon Electricity Board (CEB). 300 self-generating consumers in Colombo and Kalutara districts were investigated by means of structured questionnaire interviews to ascertain the nature of the issues prevailing with respect to the different incentive schemes introduced by the CEB. The data analysis was carried out using the Structural Equations Modeling technique available in AMOS 25 software package. The findings show that the bulk supply consumers who possess standby and prime power generators were found to be not financially strong to fully operate, the existing equipment too old and having poor performance, lack of fuel storage capacities at sites, environmental issues, lack of firm power to cover entire organization with available resources, high cost of generator spare parts, services and maintenance, lack of trained staff and bad previous experience on given incentive schemes etc. However, 70% of generator owners stated that the financial grant offered by the utility is insufficient to run their own generators whilst 33% of them do not possess the prime power to cater their total demand 24% of industrial consumers want CEB to hire a generator for them to operate during power outages considering the poor incentive level. At the same time, 47% of consumers expected a financial grant or possib e incentive to be paid in advance in order to relieve them from the additiona financial burden coming to their core business.